Keap / Legacy Marketing Automation vs GetResponse
Estimate what moving from Keap / Legacy Marketing Automation to GetResponse costs over 12 to 36 months, including the one-time switch. Then remap your exported CSV headers.
Why teams look at this switch: High mandatory onboarding fees & steep contact tier jumps
Cost calculator
CSV header mapper
Rename exported Keap / Legacy Marketing Automation column headers to the names GetResponse expects. It runs in your browser. Only headers change and values are kept.
Renamed headers do not make a file import-ready. Compare the result with GetResponse's import template and create any custom fields there first. For contact lists, check opt-out and unsubscribe status separately before importing.
| Keap / Legacy Marketing Automation column | GetResponse column | Field type |
|---|---|---|
| Suggested | ||
| First_Name | name | Suggested |
| Last_Name | last_name | Suggested |
| Phone | phone | Suggested |
| Automation_Tag | custom_tag | Custom field, create it first |
When moving to GetResponse makes sense
- Your main cost driver is High mandatory onboarding fees & steep contact tier jumps, and your volume is past the break-even point above.
- Your team can finish the CSV import and onboarding within the switching budget you entered.
- You have checked that GetResponse's plan covers the integrations and compliance rules you need.
When staying on Keap / Legacy Marketing Automation is the better call
- The one-time migration, re-integration or retraining cost is larger than 12 to 24 months of savings.
- You are inside a multi-year Keap / Legacy Marketing Automation contract with early-termination fees.
- Your workflow relies on add-ons or features GetResponse does not support yet.
How the result changes with volume
Twelve-month totals at half, default and double volume, using the default pricing model and a $150 switching cost.
| Volume (Active Subscribers) | Keap / Legacy Marketing Automation | GetResponse | 12-month difference |
|---|---|---|---|
| 50% volume (5,000) | $134/mo | $45/mo | +$918 |
| Default volume (10,000) | $219/mo | $75/mo | +$1,578 |
| 200% volume (20,000) | $389/mo | $135/mo | +$2,898 |
Questions
How is the total cost of Keap / Legacy Marketing Automation and GetResponse compared?
Each side's monthly cost is multiplied by the months in the horizon, and the one-time switching cost is added to GetResponse. At the default volume (Active Subscribers: 10,000), the model gives about $219 per month for Keap / Legacy Marketing Automation and $75 per month for GetResponse.
How do Keap / Legacy Marketing Automation CSV headers map to GetResponse?
The mapper renames Keap / Legacy Marketing Automation columns (Email, First_Name, Last_Name, Phone, Automation_Tag) to GetResponse columns (email, name, last_name, phone, custom_tag) in your browser. Custom fields must exist in GetResponse before you import.
When should a company stay on Keap / Legacy Marketing Automation?
Stay if the one-time switching, integration or contract-exit cost is larger than the savings over the horizon you care about. The calculator shows that case as a negative result.